Kieran Sheedy has spent many years studying the latest developments in psychology with a focus on cognition and behavioural economics. This research, his correspondence with some leading thinkers in this field, as well as his new thinking in the important areas of Prospect Theory and Empathy are synthesised into his first book: 

Kieran has a plan to give free copies of this book to as many school libraries as possible and promotes the idea that ‘thinking about thinking’ will eventually become a part of every school’s curriculum.

He is also a serial entrepreneur; setting up a variety of business ranging from restaurants to health care, via property and mobile telephony. Some of these were even successful!